Happiness At Your Doorstep

A couple-next-door visits a construction site to check on progress. They are worried it would take long for their house to complete. The guy tries to see the fun side of it - opens a non-existent lock, enters the non-existent house, and plays with a non-existent dog. The lady of the house decides to play along, while the guy arranges for a ‘candle-lit table’.

"लगता है आज कुछ स्पेशल है (Something seems special today!)" and the ‘door-bell’ rings “ting-tong”. It is the Domino’s guy.

"किसी भी पल को स्पेशल बना लो (Make any moment a special one)"!

 
The sequence of acts, the timing of the ‘ting-tong’ and the pleasant expressions, all make for an endearing Ad.

Hidden behind the act is some subtle and some not-so-subtle messages.

• Order from anywhere outdoors, not necessarily from your home.
• Celebrate special moments with Domino’s
• Every moment can be a special moment.
• We deliver happiness with a smile.
• We deliver on time.
• And most importantly, Domino’s is not about Pizza alone anymore, it is about Italiano.

Finishing it with a sensory appeal of attractive imagery, the price, and the tag line “खुशियों की home delivery (Happiness home delivered)” completes the Ad.

The 45 seconds of packed messages, presented with absolutely no clutter, makes for a very efficient commercial. If there was a measure of ‘messages per Rupee spent’ or ‘messages per second of air time’, this Ad would surely be there with the best.

Verdict: Sweet Ad, Nicely Done.


See the Ad here: