Ever thought someone could put an Ad to prevent you from buying their own products? Here's Tata Docomo doing just that for you. A series of situations each of which shows network availability to be an irritant one is better without.
The situations may sound funny enough to be noticed, but a punch line that says 'NO GETTING AWAY'? Worth asking, "Why get into something one would rather wish to get away from?"
Does it influence buying behaviour? Yes. Positively? No.
Doctors and maids are already reported to be up in arms against this Ad. Fathers, Mothers, SUV owners and High Fliers are soon expected to follow suit.
Verdict: Bad Ad.
PS: Is 'No Getting Away' an indication of the service provider's frustration for lack of a policy to exit from the market? ;-)
The links: I provide only the links this time considering the number of Ads on the said theme.
At the Airport: http://www.youtube.com/user/tatadocomo#p/u/2/JgqRb1JCb8w
Operation Theatre: http://www.youtube.com/user/tatadocomo#p/u/4/PHw_egguwg0
In the Cupboard: http://www.youtube.com/user/tatadocomo#p/u/3/KTI43anutgY
Rocking Car: http://www.youtube.com/user/tatadocomo#p/u/0/nMbJaMlRZkc
Wedding: http://www.youtube.com/user/tatadocomo#p/u/1/VSzSXBlyHkk
The Maid: http://www.youtube.com/user/tatadocomo#p/u/5/iCLuM6Y8bYM
Mother & Child: http://www.youtube.com/user/tatadocomo#p/u/7/66E0BL3y6ck
Old Couple: http://www.youtube.com/watch?v=3ncCJPQH3L0
The situations may sound funny enough to be noticed, but a punch line that says 'NO GETTING AWAY'? Worth asking, "Why get into something one would rather wish to get away from?"
Does it influence buying behaviour? Yes. Positively? No.
Doctors and maids are already reported to be up in arms against this Ad. Fathers, Mothers, SUV owners and High Fliers are soon expected to follow suit.
Verdict: Bad Ad.
PS: Is 'No Getting Away' an indication of the service provider's frustration for lack of a policy to exit from the market? ;-)
The links: I provide only the links this time considering the number of Ads on the said theme.
At the Airport: http://www.youtube.com/user/tatadocomo#p/u/2/JgqRb1JCb8w
Operation Theatre: http://www.youtube.com/user/tatadocomo#p/u/4/PHw_egguwg0
In the Cupboard: http://www.youtube.com/user/tatadocomo#p/u/3/KTI43anutgY
Rocking Car: http://www.youtube.com/user/tatadocomo#p/u/0/nMbJaMlRZkc
Wedding: http://www.youtube.com/user/tatadocomo#p/u/1/VSzSXBlyHkk
The Maid: http://www.youtube.com/user/tatadocomo#p/u/5/iCLuM6Y8bYM
Mother & Child: http://www.youtube.com/user/tatadocomo#p/u/7/66E0BL3y6ck
Old Couple: http://www.youtube.com/watch?v=3ncCJPQH3L0
2 comments:
You should maybe start a firm that does AD review..:)
And i was suggesting a review of the ads before they are approved for release..:)
So verdict? Airtel best? Whats up with Reliance?
Also maybe you should label the posts.. Helps us to read later like a catalogue of interested topics..:)
Thanks for the kind words Dilip.
Reliance and Voda are still due. Probably time to explore other sectors before I return to them. :-)
Labeling is already on. Will start presenting the categories when there are more posts to find your way through.
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